In the world of digital marketing, growing an email list is one of the most powerful ways to generate leads, nurture customer relationships, and drive sales. Yet, many small businesses struggle to find the right tools and strategy to do it effectively. That’s where Bulkisender made a difference.
Today, we’re sharing the real success story of how a small business used Bulkisender to grow their email list by over 300%—without burning their marketing budget or overwhelming their team.
📌 The Challenge: A Growing Business with a Shrinking Email List
Meet EcomWaves, a small but ambitious e-commerce brand selling handmade wellness products. When they first reached out to Bulkisender, they were dealing with a few common problems:
- Their email list had plateaued at around 1,200 subscribers.
- Open rates were dropping below 10%.
- Lead generation from social media had flatlined.
- Their existing email tool was too basic and lacked automation features.
They knew email marketing was important, but they didn’t have the time or expertise to scale it effectively.
🛠️ The Solution: Switching to Bulkisender
After trying out a few platforms, EcomWaves chose Bulkisender for its ease of use, advanced automation, and powerful list-building tools. Here’s how they used the platform to turbocharge their email marketing efforts:
1. Exit-Intent Popups with Smart Targeting
Bulkisender’s exit-intent popup feature allowed EcomWaves to capture emails from visitors who were about to leave their website. But what made it powerful was the smart targeting—they could show different offers based on:
- Page visited (e.g., product pages vs blog)
- Traffic source (e.g., from Facebook vs Google search)
- User behavior (e.g., returning visitors vs new)
Within the first week, these popups had a 7.8% conversion rate, adding over 100 new subscribers.
2. Lead Magnet Automation
EcomWaves created a simple but irresistible lead magnet—a “Self-Care Starter Kit” PDF for first-time subscribers. Bulkisender made it easy to set up an automated email series that sent the lead magnet immediately, followed by:
- A welcome message
- A product intro email
- A 10% discount coupon
- Social media links for deeper engagement
This sequence alone drove a 25% open rate and helped turn new subscribers into first-time customers.
3. Custom Landing Pages That Convert
Using Bulkisender’s drag-and-drop landing page builder, they launched a series of high-converting landing pages to collect emails from Facebook Ads and organic Instagram traffic.
- No developer needed
- Mobile-optimized templates
- A/B tested CTA copy
Their best-performing landing page converted at 42%—far above industry averages.
4. Advanced Segmentation for Hyper-Targeted Campaigns
Bulkisender’s segmentation engine was a game-changer. Instead of blasting the same message to everyone, EcomWaves began segmenting users based on:
- Purchase history
- Email engagement
- Gender and location
- Time since last open
This level of targeting helped increase their open rates to 28% and their click-through rate to 12%, both of which had previously been in single digits.
5. Referral-Based List Growth
One of the most creative tactics they used was Bulkisender’s built-in referral system, where subscribers could refer friends to get exclusive rewards.
- “Invite 3 friends and get 20% off your next order”
- Leaderboard widget built into emails
- Automatic reward tracking
This campaign alone added 850 new subscribers in just over 30 days.
📈 The Results: 300% Email List Growth in 90 Days
Here’s a quick snapshot of what EcomWaves achieved after implementing Bulkisender:
| Metric | Before Bulkisender | After 90 Days |
|---|---|---|
| Email Subscribers | 1,200 | 4,850 |
| Avg. Open Rate | 9.2% | 27.6% |
| Avg. Click Rate | 3.1% | 11.8% |
| Landing Page Conversion | 14% | 42% |
| Monthly Revenue from Email | $870 | $3,400+ |
That’s more than 300% growth in subscribers, plus a 4X increase in email-generated revenue.
🧠 Key Lessons for Other Small Businesses
If you’re a growing business looking to level up your email marketing, here are a few takeaways from EcomWaves’ success with Bulkisender:
✅ Stop Relying on One Lead Source
Social media alone won’t scale your list. Use multiple entry points like popups, landing pages, and referral tools.
✅ Personalize Everything
Don’t treat your list as one-size-fits-all. Use segmentation to tailor your content based on behavior and interests.
✅ Automate, But Make It Human
Automation doesn’t mean robotic. Use email sequences that feel like genuine conversations with your audience.
✅ Offer Real Value
Your lead magnets, emails, and offers should always be relevant and valuable. This builds trust—and trust builds lists.
🔥 Why Bulkisender Works for Small Businesses
What makes Bulkisender ideal for small businesses like EcomWaves?
- User-Friendly Interface – Built for marketers, not developers.
- Scalable Automation – From basic campaigns to advanced funnels.
- Affordable Plans – Designed with startups and lean teams in mind.
- Powerful Analytics – Clear data to track what’s working (and what isn’t).
Whether you’re just starting your email marketing journey or looking to scale your results, Bulkisender gives you the tools you need—without the complexity or cost of enterprise solutions.
🚀 Ready to Grow Your Email List?
Want to see results like EcomWaves? Try Bulkisender for free and watch your email list grow faster than ever.
